Mallory Boulware

This is a blog for PR Writing

Jump on the Wagon with Wonka and Hallmark April 19, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 9:50 pm

Have you ever wondered if there was a website out there to help you create social media news releases? Well now PitchEngine, has made it easy. Companies such as Hardee’s, Krispy Kreme, Radisson Hotels, Wonka, Hallmark and many others have already found out about this service.

These companies are currently using PitchEngine:


Guest Speaker Jeff Houck April 13, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 2:50 pm

Last week in our PR Writing class, we had a guest speaker come in. Jeff Houck writes for the Tampa Tribune and shared some very interesting things with us. Some of the things I learned included:

  • The best way to connect with someone is to meet them face-to-face
  • Journalists are annoyed my embargo dates
  • Journalists want people to sell them a story- not a product
  • Four Square is yet another social networking site

Mmm Delicious… April 12, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 6:06 pm

I went on Delicious for the first time today to see what I could find. I found an article that interested me, since I enjoy web design. It gave ways to improve search engine optimization when building a website. It said to do these things:

  • Add a blog
  • Add Google Analytics to each page
  • Reduce code bloat
  • Make each page unique
  • Use meta description tags
  • Remove repetitive wording from the layout
  • Add footer links to every page
  • Create a separate web page for every keyword
  • Use keyword rich title tags on every page

Now when I am making a web page I can use these tools to get it noticed. Thanks Delicious!


The Hobson & Holtz Report April 8, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 10:15 pm

I realized today that podcasts are not boring ways of receiving information. I actually enjoyed listening to “For Immediate Release” today. I turned it up on my computer and was able to clean my room and do my homework at the exact same time. I love to multitask so I think it is a perfect opportunity to do so.


Tiger Woods Apology February 22, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 11:48 am

What do you think about this? Sincere or scripted?

I say scripted- by many, many good PR practitioners.


Abandon: New Christian Band! February 19, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 11:50 am

This is an awesome new band… actually some friends of mine. Here is their new press release regarding their nomination for a Dove award:

For Immediate Release

Band Honored in the Category of Rock Album of the Year

(NASHVILLE, Tenn.) Feb. 19, 2010— San Antonio rock act Abandon garnered its first Dove Award nomination yesterday, as announced at an industry press conference in Nashville for the 41st Annual GMA Dove Awards. The band received a nod in the category of Rock Album of the Year for its Aug. 25, 2009 release, Searchlights.

This year’s category represents a cross section of styles within the genre, including hard rock, pop/rock, metalcore and alternative. “We are in complete shock and yet at the same time, very humbled to be nominated for a Dove Award,” says Abandon’s Dave Vela. “Thanks to our fans for helping Searchlights get nominated. May the best rock album win!”

A follow up to its July 2008 self-titled label debut, and subsequent digital EP release in April 2009, Searchlights combines the best tracks released by Abandon to date plus three never-before-recorded songs: “Confession,” “Here We Are Now” and “Safe In Your Arms,” currently No. 18 on the Radio & Records CHR chart. The band will continue to support Searchlights this spring on Teen Mania Ministries’ Acquire The Fire tour and at select summer festivals including Crossover, Atlanta Fest, Ichthus, Cornerstone, Creation East, Sonshine, and LifeLight, to name a few.

With a sound that has been likened to popular bands U2 and The Killers, Abandon comprises brothers Josh Engler (vocals) and Justin Engler (rhythm guitars), cousins Dave Vela (drums) and Stevan Vela (lead guitar) as well as Bryan Fowler (bass). The band’s Forefront Records debut, released July 22, 2008, was met with praise from critics who called it “catchy” (, “a tasty morsel of what is to come” (, and hailed the band for being “at the forefront of the current music industry” ( The buzz has afforded Abandon opportunities to tour alongside such established acts as Fireflight and Remedy Drive. For more information on Abandon, visit:

The 41st Annual GMA Dove Awards will be held on Wednesday, April 21, 2010 at Nashville’s famed Grand Ole Opry House and televised nationwide on gmc (, Sunday, April 25, 2010 from 8 p.m. – 10 p.m. EST. A complete list of nominees is available at

About EMI CMG Label Group:
Brentwood, Tennessee-based EMI CMG Label Group is comprised of Sparrow Records, Forefront Records, and Credential Recordings, in addition to providing A&R and marketing support for sixstepsrecords via a joint venture and licensing partnership. Balancing freedom, discipline, creativity, profitability and ministry, EMI CMG Label Group strives for excellence in artist development. The Label Group is a division of EMI Christian Music Group. For further information, please visit



Propaganda, Interesting…

Filed under: COMM 4333,PR Connections — mbboulware @ 11:05 am

I thought these ads were interesting. Most are from the early 1900’s around the Great Depression but they really showcase just how companies persuaded people. A lot of it could be offensive! Check it out…


Here are a couple examples: