Mallory Boulware

This is a blog for PR Writing

Chapter 9 Reading Notes April 20, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:06 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. An ANR is an audio news release. It can be in the form of an actuality or a soundbite.

  • Format for a 60 second one: should include a soundbite of 20 seconds or less.
  • Start with a script, then record the words.
  • Next notify the news department that an ANR is available.

2. Public service announcements are unpaid announcements that promote the programs of government or nonprofit agencies or that serves the public interest.

  • They can be 60, 30, 20, 15 or 10 seconds long.
  • Standard practice is to include multiple PSA’s of varying lengths (usually 15-30 seconds long).
  • Many have background music.

3. A VNR is a video news release.

  • Standard length is 90 seconds.
  • Usually requires trained professionals.
  • Should include 2-3 minutes of B-roll (background pictures and soundbites).

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