Mallory Boulware

This is a blog for PR Writing

Chapter 14 Reading Notes April 20, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:49 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

Writing E-mail, Memos, and Proposals

1. Follow these basic guidelines to communicate effectively with your readers:

  • Completeness- information must serve a purpose
  • Conciseness- be as brief as possible
  • Correctness- you have to be accurate in everything you write
  • Courtesy- writing should be polite, but not effusive, personal, but not overly familiar
  • Responsibility- You are representing your employer or client so be in accordance with their policies

2.  A memorandum (memo) is a brief written message, usually a page or less in length

3. In many cases, a potential client will issue a Request for Proposal (RFP). A typical one will include:

  • the background and capabilities of the firm
  • the client’s situation
  • goals and objectives of the proposed program
  • key messages
  • basic strategies and tactics
  • general time line of activities
  • proposed budget
  • how success will be measured
  • a description of the team that will handle the account
  • a summary of why the firm should be selected to implement the program

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