Mallory Boulware

This is a blog for PR Writing

Chapter 11 Reading Notes April 20, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:19 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. PR people and journalists have a love-hate relationship. Areas of friction are on the PR side include:

  • Excessive hype
  • Not doing their “homework”
  • Making a nuisance of themselves

2. Areas of friction on the journalist side include:

  • Name calling
  • Sloppy/biased reporting
  • Tabloid sensationalism

3. Regular one-on-one contact with journalists help keep the relationship smooth by:

  • Increasing visibility
  • Increasing consumer awareness
  • Increasing sales
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