Mallory Boulware

This is a blog for PR Writing

Chapter 10 Reading Notes April 20, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:11 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. Media databases usually provide:

  • names of publications
  • mailing addresses
  • telephone and fax numbers
  • e-mail addresses
  • names of key editors and reporters

2. An editorial calendar means that special issues have a special editorial focus

3. Tip sheets are weekly newsletters that report on recent changes in news personnel and their new assignments, how to contact them and what kinds of material they are looking for

4. Today’s primary distribution channels are:

  • e-mail
  • online newsrooms
  • electronic newswires
  • mat distribution companies
  • photo placement firms

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