Infographics are pictures that provide information, usually statistics about a specific area of interest. They can explain information and help re-enforce the topic into an audience’s mind. Some examples of infographics can include: scales, tables, charts, graphs, labels, pictograms, diagrams, and so on. PR practitioners may make one to put emphasis on a product while providing data at the same time. For example, my client is a photographer, so to show price comparisons between her company and competing companies in the area, I could take a picture of a camera and cut off the top as the services get cheaper. If that is confusing, think of it this way: the most expensive company would have a whole camera next to their name, then a company who is less expensive than that would have a camera with roughly a quarter of a camera cut off the top. Next, my client could compare to the other companies by showing her as the cheapest. Therefore her “camera” would be smaller than the rest. I made an example for you to look at here:
To create an infographic, you need to start off knowing your statistics or data. Once you have in mind exactly what you want to convey, think about a unique way to communicate your agenda in a way that reflects your client. Here I used a camera for for my photographer client. The camera shows the price differences between my client and nearby competitors. To make your own use a software like Photoshop to create the visual you want. If you have trouble using the software you can find many tutorials by simply typing “Photoshop tutorials” into Google.