These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox
1. The components to consider when making a good photo include:
- Technical quality
- Subject matter
- Camera angle
- Lighting and timing
2. When looking for a photographer, ask these three questions before hiring:
- Do you shoot digital pictures?
- Are there any examples of similar photos you have taken?
- What contacts do you have with the media/ how would you help distribute theses photos once they are taken?
3. Ethical and legal considerations come along with cropping and retouching photos.
4. To avoid legal and/or ethical mishaps with editing and retouching photos, create a policy within your firm that asks:
- Does the image alter reality?
- Does the image intend to deceive in any way?
- Has anything in the image been manipulated to imply endorsement of, or agreement with, your organization’s views when that might not have been the photographer’s subject matter?
5. Most captions in a news release are 2-4 lines long.
6. Captions in a PNR (photo news release) are longer because they tell the story.
7. You can use other graphics for publicity other than photos that include:
- Renderings and models
- Line drawings
- Clip art
8. You can distribute photos as:
- A large preview image
- A low-resolution version
- A high-resolution version
- An email attachment