Mallory Boulware

This is a blog for PR Writing

Chapter 7 Reading Notes March 5, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:08 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. Feature stories help:

  • Give information to the consumer
  • Give background about organizations
  • Give a behind-the-scenes perspective
  • Add a human dimension to events
  • Generate publicity

2. When thinking of ideas for a feature, keep in mind these three things:

  • conceptualize how something lends itself to future treatment
  • Determine if the information would be interesting and useful for your audience
  • Be sure that the feature helps achieve organizational objectives

3. A proposal outlines the entire article and explains why the magazine should publish it. It includes:

  • Tentative title of the article
  • Subject and theme
  • Significance
  • Major points
  • Descriptions of available photos and graphics

4. The most common types of features are:

  • Case studies
  • Application stories- similar to case study but focuses on how consumers can use a product or service in innovative ways
  • Research studies
  • Backgrounders- there are several kinds. They can focus on a problem and its solution from the product or it can explain how the product has evolved.
  • Personality profiles
  • Historical pieces

5. The different parts of a feature include:

  • The headline
  • The lead
  • The body
  • The summary
  • Photos and graphics

6. Op-ed means “opposite the editorial page.” The purpose is to present a variety of views on current news events, governmental policies, pending legislation and social issues.


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