Mallory Boulware

This is a blog for PR Writing

TOW Week 9 & 10: PROpenMic March 23, 2010

Filed under: COMM 4333,T.O.W. — mbboulware @ 6:24 pm

PROpenMic is still new to me but I have found out some ways in which it can be useful to students, even students who aren’t solely interested in PR. It obviously is geared to people in Public Relations but I am extremely interested in graphic design. One of the ways in which I can use it for that, is I can look in the job search to find job listings or internships nearby. I looked up graphic design internships in Florida and found some nearby opportunities and even job listings as well. I thought that was so neat because I am sure there are even more job opportunities listed for PR students. This website would be a perfect tool for them especially.

Another thing that I thought was neat was that you can get connected with people not only on here, but once you are friends with them you can find them on many other social networking sites such as Facebook and Twitter. You can also see other people’s blogs and follow them day by day. This can help a PR student stay on top of assignments with their fellow classmates and professors and also help them get to know people more.

One of the most helpful things I found on PROpenMic was the link to other job search website. College students are always trying to find ways to get their foot in the door or find an interesting job opportunity. This website links to internship search websites and job search websites. People from all over list job openings on these websites and it is nice to have one website that reaches out to multiple websites at a time. It makes it easier and less time-consuming when looking for place to apply to.

One more thing this website is good for, amongst the many things it offers, is that it allows you to upload your resume for people to see. This is sure to give you exposure and get your name out there.


Chapter 8 Reading Notes March 18, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:43 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. The components to consider when making a good photo include:

  • Technical quality
  • Subject matter
  • Composition
  • Action
  • Scale
  • Camera angle
  • Lighting and timing
  • Color

2. When looking for a photographer, ask these three questions before hiring:

  • Do you shoot digital pictures?
  • Are there any examples of similar photos you have taken?
  • What contacts do you have with the media/ how would you help distribute theses photos once they are taken?

3. Ethical and legal considerations come along with cropping and retouching photos.

4. To avoid legal and/or ethical mishaps with editing and retouching photos, create a policy within your firm that asks:

  • Does the image alter reality?
  • Does the image intend to deceive in any way?
  • Has anything in the image been manipulated to imply endorsement of, or agreement with, your organization’s views when that might not have been the photographer’s subject matter?

5. Most captions in a news release are 2-4 lines long.

6. Captions in a PNR (photo news release) are longer because they tell the story.

7. You can use other graphics for publicity other than photos that include:

  • Charts
  • Diagrams
  • Renderings and models
  • Maps
  • Line drawings
  • Clip art

8. You can distribute photos as:

  • Thumbnails
  • A large preview image
  • A low-resolution version
  • A high-resolution version
  • An email attachment

Chapter 7 Reading Notes March 5, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:08 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. Feature stories help:

  • Give information to the consumer
  • Give background about organizations
  • Give a behind-the-scenes perspective
  • Add a human dimension to events
  • Generate publicity

2. When thinking of ideas for a feature, keep in mind these three things:

  • conceptualize how something lends itself to future treatment
  • Determine if the information would be interesting and useful for your audience
  • Be sure that the feature helps achieve organizational objectives

3. A proposal outlines the entire article and explains why the magazine should publish it. It includes:

  • Tentative title of the article
  • Subject and theme
  • Significance
  • Major points
  • Descriptions of available photos and graphics

4. The most common types of features are:

  • Case studies
  • Application stories- similar to case study but focuses on how consumers can use a product or service in innovative ways
  • Research studies
  • Backgrounders- there are several kinds. They can focus on a problem and its solution from the product or it can explain how the product has evolved.
  • Personality profiles
  • Historical pieces

5. The different parts of a feature include:

  • The headline
  • The lead
  • The body
  • The summary
  • Photos and graphics

6. Op-ed means “opposite the editorial page.” The purpose is to present a variety of views on current news events, governmental policies, pending legislation and social issues.


Chapter 6 Reading Notes

Filed under: COMM 4333,Reading Notes — mbboulware @ 12:42 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. Fact sheets are one-page background sheets about an event, a product or the organization

2. Media kits (press kits) contain a variety of materials (news releases, fact sheets, and photos)

3. A media advisory (media alert) is used to let assignment editors know about a newsworthy event or an interview opportunity that could lend itself to photo or video coverage.

4. A fact sheet for an upcoming event would contain:

  • the name of the event
  • its sponsor
  • the location
  • the date and time
  • the purpose of the event
  • the expected attendance
  • list of prominent people attending
  • any unusual aspects of the event that make it newsworthy

5. Another kind of fact sheet is a one-page fact sheet  giving key facts about an organization. Heading should include:

  • the organization’s name
  • the products or services produced
  • the organization’s annual revenues
  • the total number of employees
  • the names of top executives
  • the markets served
  • its position in the industry
  • any other pertinent details

6. A third kind of fact sheet is a summary of a new product’s characteristics which would include these details:

  • the nutrition information
  • the production process
  • pricing
  • availability
  • convenience
  • how it serves a consumer need

7. An electronic press kit is more versatile than traditional printed media kits. They include text, video, photo, audio, animation, etc…)

8. A good pitch follows these rules:

  • brevity-less than a page or screen
  • flawless syntax
  • enticing lead

Weed 7 TOW: The Lead Lab March 3, 2010

Filed under: COMM 4333,T.O.W. — mbboulware @ 3:12 pm

When I took The Lead Lab as a part of my PR Writing course, there were some things I learned. I was honestly surprised, though, because I thought I would learn more. It seemed like I was able to read it all and glide through it. It would not let me open up other people’s posts on the “You Be the Reporter” activity. I was kind of disappointed because I would have liked to have compared my leads that I wrote with other people’s. It would have been nice to sort of get graded on or at least get feedback as to how well I wrote the different leads. It was a neat, interactive activity, though, I must say. I liked how I was able to pick and choose what I looked at next instead of going from point A to point B, so to speak.

I thought is was interesting to see the myths. That was probably my favorite part. For example, one of the myths said that you can never begin a lead with a quote. It kind of shot that idea down by giving an example of a lead that would not have been as affective had it stuck to that rule. Another myth was that a good lead is only about 3 or lines long. That example, too, showed a lead that would not have been as attention-grabbing if it would have followed that rule.

Basically, that section proved that there are guidelines in writing and they are not necessarily rules that cannot be broken. I think, however, that it takes a well-known and prestigious individual to be able to break those rules. If you’re not well known or prestigious, I think that your writing has to be extraordinarily great to break those guidelines.