Mallory Boulware

This is a blog for PR Writing

PR Creates Entertainment?! February 18, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 2:49 pm

As I was reading chapter four in the book, Public Relations Writing and Media Techniques by Dennis L. Wilcox, I stumbled upon something that greatly interested me. I had no idea that the Miss America pageant started off as a publicity stunt. How crazy is that? The Atlantic City Chamber of Commerce created it as a way of keeping tourists in the area past Labor Day. Who knew that something so, American-if you will, had such interesting routes? It definitely caught me off guard.

That particular even is not the only thing, though. The Academy Awards was also a huge PR thing. During the Great Depression, filmmakers and others in the movie industry had to come up with a way for people to keep watching their films. Thus, they created an awards show to attract people’s attention to their movies. Now, this particular awards ceremony is much more than that. That is where celebrities show off their designer outfits, incredible jewelry, designers show off new styles and trends, etc.

One last one that baffles my mind is the Super Bowl. It was created to make money by extending the professional football season. Little did I know that all of these events had a different original motive.

I am interested to see if anyone knows anymore events or things of that nature that began from publicity stunts. Let me know if you find any. Now that we’re talking about it, it makes me wonder why the Olympics really began. Now that’s just something to Google.


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