Superbowl ads are always an interesting piece of entertainment. It seems like people actually enjoy watching commercials during this time because of the high bar that has been set by companies in the past. I know I always look forward to seeing some funny and innovative ones. This year, though, I thought that the commercials were not as good as I had hoped for. Although they weren’t my favorite set of ads, I did enjoy a few. One of my favorites included the Doritos Samurai commercial.
I think humor is one of the best ways to make people feel apart of your specific product. Laughing makes you feel warm and fuzzy. People want to laugh. So why not make an ad that people will enjoy? This tactic probably increases sales and encourages people to have those same warm and fuzzy feelings toward your company.
I did not like the Back-up Plan commercial. Since when does showing one clip from a movie make people want to watch it? If anything it made me want to change the channel and fast! I have no idea to this day what that movie is about. All I saw was a lady having a baby in an indoor baby pool. J-Lo was trying to discourage her from looking at it but that’s about all I know. The trailer did not describe the plot in any way, it did not show any kind of climatic events, nor did it even give any visual appeal. In my opinion, that commercial was a complete bomb. I suggest that the producers of that commercial get together look at the ad from an outsider’s perspective. It is probably easy to include an important scene in the movie if you know what the rest of the movie contains. Keep trying guys, keep trying.