Mallory Boulware

This is a blog for PR Writing

Chapter 3 Reading Notes February 2, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 11:04 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1. Libel is when someone’s reputation is injured

2. Even an unflattering picture can lead to a defamation suit

3. Usually in libel charges, truth is the defense

4. If you must write a release that involves a competing company make sure you take these precautions:

  • When writing an opinion, make sure it is accompanied by facts
  • When writing an opinion, make sure that a quote is attributed to the right person with quotation marks
  • Make sure to review it for possible defamation

5. To avoid a defamation suit when writing about an employee leaving a company, make sure you say they left for “personal reasons”

6. There are 5 areas that are sensitive to privacy invasion:

  • Employee newsletters
  1. Keep the focus on the organization
  2. Double-check for accuracy/possibilities of embarrassment
  3. Confirm facts
  4. Avoid racial comments
  • Photo releases
  1. PR writers need to file all photographs
  2. Date the photographs
  3. Write down the context
  • Product publicity and advertising
  • Media inquiries about employees-do not provide:
  1. Salary
  2. Home address
  3. Marital status
  4. Number of kids
  5. Memberships
  6. Job performance
  • Employee blogs and virtual communities
  1. Many organizations encourage employees to have blogs to communicate with outsiders about the company

7. Authorship relates to:

  • Literary works
  • Musical works
  • Dramatic works
  • Choreographic works
  • Motion pictures
  • Sound recordings

8. Copyright protects physical things, not ideas

9. Copyright infringement means that the source is attributed but there was never permission given from the source

10. Plagiarism means that the source was never cited

11. Freelance and commercial photographers own their work

12. Work for hire is owned by the employer

13. Two main issues with copyright and the Internet include downloading copyrighted material and uploading that material

14. Trademarks are words, symbols or slogans that identifies a product

  • They must be proper adjectives and be capitalized, followed by a generic noun
  • They cannot be plural or possessive
  • They are not verbs

15. The FTC makes sure that ads are not misleading

16. The SEC monitors financial affairs and deals with stockholders

17. The FCC gives licensing to TV and radio stations and makes sure that public airwaves are used for public interest

18. The FDA monitors the advertising of prescriptions and over-the-counter drugs and cosmetics

19. The BATF (Bureau of Alcohol, Tobacco, and Firearms) enforces the laws of the Federal Alcohol Administration


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