Mallory Boulware

This is a blog for PR Writing

TOW Week 7: Twitter February 23, 2010

Filed under: COMM 4333,T.O.W. — mbboulware @ 5:06 pm

I always said that no matter what–I would NOT get a Facebook account. I was a Myspace kind of girl and wanted nothing to do with the new social network. After a while, though, more of my friends started trading out the fancy layouts and profile songs for the more “mature” look of Facebook. After one of my friends begged me to get on, I finally caved. Now I have him to thank for sleepless nights and avoided homework. I think most college students and many other people can agree that Facebook is addicting. I even have it as my home page! The point that I am making here is that there are certain things that take trying out and a little bit of getting used to before you develop a liking for it. So when I was assigned to get a Twitter account, I wasn’t sure how I felt about it. My natural reaction was to say, “Oh no, just another thing to get involved in,” however I wanted to try to give it a chance.

The more I used it though, the less appealing it was to me. I stuck with my initial reaction and now, a week or two, later, I can honestly say my life is no different with Twitter. It didn’t help me, it didn’t teach me anything, it was honestly just a waste of time. I can understand people who get really into it, though. If I continued using it for more of a social thing, rather than for a class, I might have a slightly different attitude towards it. It just seems so pointless to constantly update people on what you’re doing at every moment. Maybe later on I will come around to it, but for now, I think I am going to say goodbye to Twitter and focus on my same ole same ole with Facebook 🙂


Tiger Woods Apology February 22, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 11:48 am

What do you think about this? Sincere or scripted?

I say scripted- by many, many good PR practitioners.


Abandon: New Christian Band! February 19, 2010

Filed under: COMM 4333,PR Connections — mbboulware @ 11:50 am

This is an awesome new band… actually some friends of mine. Here is their new press release regarding their nomination for a Dove award:

For Immediate Release

Band Honored in the Category of Rock Album of the Year

(NASHVILLE, Tenn.) Feb. 19, 2010— San Antonio rock act Abandon garnered its first Dove Award nomination yesterday, as announced at an industry press conference in Nashville for the 41st Annual GMA Dove Awards. The band received a nod in the category of Rock Album of the Year for its Aug. 25, 2009 release, Searchlights.

This year’s category represents a cross section of styles within the genre, including hard rock, pop/rock, metalcore and alternative. “We are in complete shock and yet at the same time, very humbled to be nominated for a Dove Award,” says Abandon’s Dave Vela. “Thanks to our fans for helping Searchlights get nominated. May the best rock album win!”

A follow up to its July 2008 self-titled label debut, and subsequent digital EP release in April 2009, Searchlights combines the best tracks released by Abandon to date plus three never-before-recorded songs: “Confession,” “Here We Are Now” and “Safe In Your Arms,” currently No. 18 on the Radio & Records CHR chart. The band will continue to support Searchlights this spring on Teen Mania Ministries’ Acquire The Fire tour and at select summer festivals including Crossover, Atlanta Fest, Ichthus, Cornerstone, Creation East, Sonshine, and LifeLight, to name a few.

With a sound that has been likened to popular bands U2 and The Killers, Abandon comprises brothers Josh Engler (vocals) and Justin Engler (rhythm guitars), cousins Dave Vela (drums) and Stevan Vela (lead guitar) as well as Bryan Fowler (bass). The band’s Forefront Records debut, released July 22, 2008, was met with praise from critics who called it “catchy” (, “a tasty morsel of what is to come” (, and hailed the band for being “at the forefront of the current music industry” ( The buzz has afforded Abandon opportunities to tour alongside such established acts as Fireflight and Remedy Drive. For more information on Abandon, visit:

The 41st Annual GMA Dove Awards will be held on Wednesday, April 21, 2010 at Nashville’s famed Grand Ole Opry House and televised nationwide on gmc (, Sunday, April 25, 2010 from 8 p.m. – 10 p.m. EST. A complete list of nominees is available at

About EMI CMG Label Group:
Brentwood, Tennessee-based EMI CMG Label Group is comprised of Sparrow Records, Forefront Records, and Credential Recordings, in addition to providing A&R and marketing support for sixstepsrecords via a joint venture and licensing partnership. Balancing freedom, discipline, creativity, profitability and ministry, EMI CMG Label Group strives for excellence in artist development. The Label Group is a division of EMI Christian Music Group. For further information, please visit



Propaganda, Interesting…

Filed under: COMM 4333,PR Connections — mbboulware @ 11:05 am

I thought these ads were interesting. Most are from the early 1900’s around the Great Depression but they really showcase just how companies persuaded people. A lot of it could be offensive! Check it out…


Here are a couple examples:


Chapter 5 Notes

Filed under: COMM 4333,Reading Notes — mbboulware @ 10:41 am

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

1.  A press release is the backbone of almost every publicity plan

2. Between 55 and 97% of all news releases sent to media outlets are never used

3. Daily newspaper editors receive about 2,000 news releases a day.

4. You have to make your news release stand out

  • Follow a standardized format
  • Provide information that will interest the audience
  • Material must be timely

5. News releases create awareness about ideas, situations, services, and prodcts.

6. When planning to create a news release ask yourself these questions:

  • What is the subject?
  • Who is this designed to reach?
  • What benefits will this bring the audience?
  • What is the goal of the organization?
  • Do you want to change attitudes, behaviors, etc…?
  • What key messages should it highlight?

7. For printed and/or faxed news releases:

  • The paper should be 8.5 x 11 inches and 20-24 pound weight.
  • Double-space
  • Use 10-12 point font-Times Roman or Courier are easy to read
  • Set margins 2 inches from the top of the page or letterhead and 1.5 inches from the sides and bottom
  • Don’t split sentences or paragraphs between pages
  • Don’t hyphenate a word at the end of a line
  • Number the pages
  • Place a slug line at the top of each page to identify it.

8. Do not use colored paper unless you just really want to- in that case, opt for a pastel or an ivory

9. For e-mailed or Internet news releases:

  • Use single-spacing.

10. For bulk mailing or faxing, double-space your news releases.

11. Always use AP style or some variation.

12. There are 5 types of news releases:

  • Announcement- highest-ranking person should make the announcement to attract more press
  • Spot announcement- for storms, accidents, fires, etc. that influence the organization
  • Reaction release- when an event has an influence on the organization (i.e. oil prices rise causing FedEx to charge more for shipping)
  • Bad news- confront the issue!
  • Local news

13. There are several parts of a news release:

  • Letterhead- fives the name of the organization and its complete address, phone numbers, fax numbers, e-mail addresses and websites
  • Contacts- listed directly after the letterhead with their full name, title, phone and fax numbers and email address. Usually the writer of the news release
  • Headline- usually in boldface and slightly larger type, gives quick indication of what it’s all about
  • Dateline- all caps, start of the lead paragraph, includes city and date of release
  • Lead- most important part, gives basic details. Don’t make it too long, don’t hype it up. Several types of leads: straight summary- used for announcements, informal lead- used for publicizing community events or reporting survey results, and feature lead- a “hook” for the second paragraph

14. Boiler-plate: standard paragraph at the end to give some basic information about the company so reporters get some idea about their size and purpose.

15. Standard e-mail news release is now fewer than 200 words

16. In an e-mail news release you need to:

  • Use bullets
  • Write 2 or 3 short sentences in each paragraph
  • Provide all contact information
  • Never send as an attachment- journalists usually do not look at them

Chapter 4 Notes February 18, 2010

Filed under: COMM 4333,Reading Notes — mbboulware @ 3:33 pm

These notes come from Public Relations Writing and Media Techniques by Dennis L. Wilcox

  • A publicist is a PR writer who writes and places stories in the media. In order to be effective, these publicists must know three things:
  1. Be familiar with journalistic values
  2. Know where to find news and how to select an interesting angle
  3. Must be creative enough to find new ways of creating publicity
  • There are four obstacles for publicists to overcome:
  1. Media gatekeepers-decide what info qualifies as news and is newsworthy
  2. Migration of advertising to the Internet
  3. People no longer look to one form of media. They get their news from multiple mediums
  4. Information overload-News is everywhere, all the time
  • What makes news:
  1. Timeliness-announce something as it happens, relate a story to an event that is already being covered by the media or has national recognition, offer info linked to holidays
  2. Prominence- bring people in to get the media talking. Ex: celebrities, public officials, politicians, etc…
  3. Proximity- localize information
  4. Significance- think about how many people will be affected by the angle you’re going with
  5. Unusualness- go for things out of the ordinary
  6. Human Interest- people like to hear about other people
  7. Conflict- protests, wars, other public issues
  8. Newness- new products, new approaches, new anything…
  • How to find news:
  1. Internal News Sources- important papers (policy statements), periodicals, clipping files, other published materials
  2. External News Sources- Be a “media junkie,” always search for news around you
  • How to create news:
  1. Brainstorm- Jot down ideas and then sort through them to find the most efficient ones
  2. Special events- anything to get media attention. Think about how the event will reflect on the brand identity, create fun visuals, give the media a clear idea of those visuals in advance
  3. Contests- “if all else fails, sponsor a contest.” Plan early, get celebs involved, localize events
  4. Polls and Surveys- the topic should be timely, the research firm should have credibility with journalists, the survey questions should support journalistic findings
  5. Top 10 Lists
  6. Product Demonstrations
  7. Stunts- Guinness Book of World Records, etc…
  8. Rallies & Protests
  9. Personal Appearances- someone can make a speech or address, media tour ( signing)
  10. Awards

PR Creates Entertainment?!

Filed under: COMM 4333,PR Connections — mbboulware @ 2:49 pm

As I was reading chapter four in the book, Public Relations Writing and Media Techniques by Dennis L. Wilcox, I stumbled upon something that greatly interested me. I had no idea that the Miss America pageant started off as a publicity stunt. How crazy is that? The Atlantic City Chamber of Commerce created it as a way of keeping tourists in the area past Labor Day. Who knew that something so, American-if you will, had such interesting routes? It definitely caught me off guard.

That particular even is not the only thing, though. The Academy Awards was also a huge PR thing. During the Great Depression, filmmakers and others in the movie industry had to come up with a way for people to keep watching their films. Thus, they created an awards show to attract people’s attention to their movies. Now, this particular awards ceremony is much more than that. That is where celebrities show off their designer outfits, incredible jewelry, designers show off new styles and trends, etc.

One last one that baffles my mind is the Super Bowl. It was created to make money by extending the professional football season. Little did I know that all of these events had a different original motive.

I am interested to see if anyone knows anymore events or things of that nature that began from publicity stunts. Let me know if you find any. Now that we’re talking about it, it makes me wonder why the Olympics really began. Now that’s just something to Google.